For facility, chiro and gym owners with athletes.For owners of training facilities, sports chiropractic clinics and gyms with athletes
Double your investment in 12 months. Guaranteed.
By monetizing the athletes who already train with you and trust you. No new equipment. No hiring. No second location.
From the athletes who already train with you. Endorsed by Kevin Harrington, Shark Tank.
30 minutes with Coach Martin. No pressure.
Shark Tank endorsed · 10K+ trained · 2x best-selling author
Today, you only get paid when people walk through your doors, and there are only so many hours and so much floor space. You bought the equipment, added trainers, maybe hired a coach, and you are still fighting the same ceiling.
When revenue is tied to a building, it can be switched off, and owners who lived through the last shutdown know it.
CAPPED
One building. One ceiling.
Paid only when they walk in.
FRAGILE
One shutdown from zero.
Revenue you do not control.
LEAKING
The money is already being spent.
Your athletes pay for recruiting help. Just not to you.
Most owners only know two. The third changes everything.
30 minutes with Coach Martin. No pressure.
We install a complete recruiting and merch arm inside your facility, branded to you. Your athletes get the help they were already buying somewhere else. You collect the revenue.
Days 1 to 45
Your branded recruiting platform, your white-labeled merch store, and the luxury floor display, built and set up inside your facility. Your team is onboarded.
Immediately after launch
The families who already train with you sign up for recruiting memberships under your brand. No cold audience. No new marketing.
Within 90 days
Coach Martin comes to your facility, fills the room, and enrolls athletes on the spot. We bring the presenter and the materials.
Every month after
Recurring membership revenue plus merch on every order. Not tied to your floor space, your staff, or your open hours.
Here's where the money comes from.
STREAM 01 · RECRUITING MEMBERSHIPS
Families pay
You keep up to 100% of every membership.
Every tier keeps the majority. The top tier keeps it all. Recurring, under your brand.
STREAM 02 · BRANDED MERCH
You earn
On gear sold through your own store.
No minimums, no inventory, no closet full of unsold shirts.
What it takes from you
Two to three hours a week, and one recruiting workshop in your first 90 days. That's the whole ask. No new staff, no new equipment, no second location.
Run your own numbers in the calculator below.
Families join recruiting memberships at $49 a month, under your brand. You keep a share of every membership. Drag to your athlete count.
Drag to your athlete count.
With 0 athletes, you collect
$0
Every month, in recurring revenue
100 athletes × $49/mo membership × your revenue share
Calculated at our entry tier's revenue share. Higher tiers keep more. We'll match you to the right one on the call.
See what this looks like for your facility.
Coach Martin Esqueda
Founder, The Training Solution
The Marketplace Coach
A nationally recognized business coach, speaker, and best-selling author who helps businesses scale beyond their limits, building models that last for generations. He built The Third Road after watching good businesses get boxed in by a model that could be switched off on them.
“I watched good businesses get shut down while the big stores stayed open. There had to be a better way to earn, one that nobody can switch off.”
0
Speaking engagements
0
Entrepreneurs trained
2x
Best-selling author
Endorsed by Kevin Harrington and Brian Tracy.
Kevin Shaw
Owner, Phase One
Chris Sarver
Owner, 9091 Sports Agency
Steve Dana
Owner, College Sports Consultants
Kaitlyn Moore
Head Cheer Coach, Belhaven University
Kevin Harrington
Original Shark, Shark Tank
Brian Tracy
Legendary speaker and author of 70 books
James Malinchek
Featured on ABC's Secret Millionaire
Tony Ayon
Owner, Miramar International
The largest athlete recruiting operator in the country runs this exact model.
Your recruiting arm, your merch arm, and the physical presence that makes your facility look like a premium operation on day one.
Two to three hours a week. No new staff, no new equipment, no second location.
30 minutes with Coach Martin. No pressure.
30 minutes with Coach Martin. No pressure.
Not at all. The model works because you are monetizing the athletes and families who already know you. A small, trusting base often converts faster than a cold crowd, and the recurring piece compounds from there.
There are three founding tiers. Entry starts at $10,500 for the year. If you follow the roadmap and do not generate at least twice your investment in gross revenue within 12 months, we keep working with you free until you do. We walk through which tier fits your facility on the call.
If you train athletes, run a sports chiropractic clinic, or own a gym where athletes and their families already show up, the model fits. We have not designed it for general fitness studios without an athlete focus.
Most founding partners launch their recruiting membership within the first 30 to 60 days. The first revenue shows up as soon as families enroll, and the roadmap is built for momentum, not months of setup.
The strongest fit is families with athletes in middle school through high school who are actively thinking about college exposure. Parents of younger athletes also value the roadmap and community pieces.
The model is proven at the highest level of the industry. This specific program is new and being opened to founding members first, and it is backed by the 2X guarantee so you are not taking the risk alone.
That recruiting money is being spent right now. The only question is whether it keeps walking out your door, or starts coming to you.
One Free Call
Yours whether you join or not.
30 minutes with Coach Martin. No pressure. Even if it's not a fit, everything above is yours.